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By the time the clock hits 2029, the socks market will generate a whopping 2.31 billion dollars in revenue in the US alone. And Statista Market Insights says the average purchase volume per person will be almost 5 pieces by that time.
That data spells an advantageous spillover effect for your brand if you use custom socks as a promotional strategy.
Why’s that?
Because, with the growing trend of sock customization (and that’s another data-backed fact), you can take advantage of the reality that socks have become an innovative and effective promotional tool.
However, the real deal is how you actualize custom sock branding to create a converting impression on your target audience and boost your brand’s visibility.
So, exactly how can custom socks significantly boost your brand’s visibility?
This post has 8 actionable ways how custom socks can elevate your branding. And, as a bonus, we have a pro tip for each.
Let’s head straight to the first one!
If we were talking about steps to making custom socks boost your brand visibility, this would be step no.1. The others rely on it.
Said in familiar words, it means creating custom socks with your brand logo or colors so you can tell your brand identity to everyone who sees them.
Of course, you need to create ways to make the custom logo socks mobile, which brings us to the other 7 ways custom socks can boost your brand’s visibility.
Pro Tip: Think outside the box and talk to your custom sock manufacturer about displaying your custom branded socks as one of their past order samples. Anyone who visits their website will see them and likely show interest in your brand.
Personalized socks for business make great apparel for employee swag.
If you use custom logo socks for employee uniforms and gifting, you can significantly extend your brand ambassadors’ base.
Besides, custom brand logo apparel creates a sense of belonging among employees. That means they will readily wear branded socks, increasing brand exposure.
Pro Tip: Remember to use high-quality, moisture-wicking materials like bamboo, spandex, and other options that keep the employees’ feet dry and blister-free all day. You could even upgrade the socks with toe and heel reinforcements for enhanced all-day comfort.
Annual or occasional brand promotional events like trade shows, community events, and conferences bring together large numbers of actual and prospective customers.
Take advantage of that fact and order custom logo socks in bulk to give as freebies at these events. Gifting a thousand attendees with your logo socks means creating 1000 billboards cost-free!
Add to that all the other people who will see the socks won by the attendees, and you have a staggeringly large number of people who interact with your logo. And that counts as widespread brand visibility.
Pro Tip: Adding a trendy design or a catchy tagline without overshadowing the logo can make the socks more appealing and increase their chance of being worn regularly by event attendees.
For any serious brand, creating an active presence on social media is a compulsory marketing move. Data confirms that a majority of consumers are more likely to purchase products from brands they follow on social media.
You can kill two birds with one stone by using corporate branded socks as promotional apparel and adding images of the socks on your social media pages with a smart hashtag.
That not only means those who frequent your page will see the socks, but it also means they can share the images and extend your marketing base.
Pro Tip: Ensure you create a custom sock design for branding that will be appealing to those frequenting your page, especially your target audience.
I’ve seen brands that make selling their branded merchandise part of their marketing plan.
But if that is not your thing, you could still liaise with a brick-and-mortar or an online custom sock retailer so they can sell your custom logo socks.
That kind of deal may come with a price, but you can bet it won’t be as hefty as what you would need to cough up for mainstream media ads.
With every sock buyer, your logo will be showcased wherever they go, boosting your brand’s visibility!
Pro Tip: Consider finding out what sock types and designs are most loved by the retailer’s customers. That way, you will create promotional socks with your logo that will truly sell.
Some custom sock trends are dear to customers and can make you boost your brand visibility with a bang.
One such trend is custom socks and sustainability.
Sustainability has become a core factor in driving the sock market and is significantly shaping consumer choices. Branding with stylish, eco-friendly custom socks tells environmentally-conscious customers that your brand is committed to preserving our planet.
So, these customers won’t wear the socks only for functional purposes like warmth and comfort, but they will also wear them as champions of sustainability. And that’s a plus for your brand’s promotion.
Pro Tip: Include your eco-friendly initiatives also in your other marketing strategies so your brand’s environmentally-friendly story can be compelling even before customers see your logo on your custom branded socks.
Make your promotional socks campaign more impactful by targeting a specialized audience.
For example, you can target sports enthusiasts and create top-notch performance socks with your logo.
By upgrading the socks with features such as padded heel and toe areas and arch support, your target audience will willingly wear those socks and show off your brand.
Pro Tip: Elevate your branding a notch higher by collaborating with influencer audiences to create limited custom logo editions. That will definitely create a buzz around your brand.
People love brands that give back to the community. A recent survey by C3 Brand Marketing found that 84% of consumers have a greater liking for companies that donate to good social causes.
So, you can use branded socks to support charitable causes as a way of enhancing your brand’s visibility while giving back to the community.
By creating an emotional connection with your audience, your brand will be associated with a good cause, and that’s a surefire marketing strategy.
Pro Tip: Consider running a campaign where every pair of custom logo socks purchased gets another pair donated to persons in need or charitable community initiatives.
With the 8 ways how custom socks can significantly boost your brand’s visibility above, you probably want to know why you should consider any of them.
Here are some crucial reasons why custom socks are a perfect strategy for boosting your brand’s visibility:
With their endless design possibilities, custom socks allow brands to showcase their uniqueness with the logo or brand colors to catch the eye of the target audience.
What’s more, brands can choose from a wide selection of sock types, like ankle and crew socks, and for a range of use cases, like custom holiday socks for corporate gifting or event giveaways.
Unlike pens and other disposable promotional items, custom socks are durable and practical and are used by nearly everyone. That means they have regular and extended use, fostering brand visibility for years.
Because they offer foot comfort and a sense of exclusive style, custom socks evoke a special emotional connection to the branding business. Especially when gifted, branded socks tell the customer that your brand cares about their style and comfort without a hidden agenda.
Custom sock manufacturers offer high wholesale discounts when you purchase in bulk. Some brands offer up to 75% discounts when you order in thousands. That means you pay a lot less to reach a vast audience than you would if you went for traditional marketing mediums like TV and the Internet.
Renowned brands have already harnessed the power of custom logo socks to create an emotional bond with customers and elevate their brand visibility. Google and Nike are indisputable success cases.
Creating widespread brand visibility is crucial to business success. While traditional brand marketing mediums like Television and strategic billboards still have their impact, less conventional strategies can work their magic too.
Using custom logo socks as mobile billboards can save you plenty of bucks, while enormously boosting your visibility. We just gave you 8 ways how custom socks can significantly boost your brand’s visibility.
Plan to adopt one or several of these strategies.
Take our word for it because we have the experience, and tell us how it goes for you later!